Abstract
This post discusses possible effects of subprime crisis on Indian economy, especially exports-driven IT outsourcing industry. It further discusses other problems being faced Indian IT industry such as currency appreciation and productivity. Spin-off as possible remedy is suggested at the end of the post (part II). The suggestion is borrowed from pharmaceutical industry, where spin-offs are becoming visible, one after another.
In India when I read any financial daily these days, there is at least one item, either article or news that talks about subprime crisis. Half of these items say emerging economies, especially India and China, would not get affected by the shockwaves of this crisis and rest half of those items strongly disagree. I was curious to understand the problem and its implications on future of outsourcing phenomenon in general, because I work in exports-driven IT industry.
So I started Googling to discover host of articles and papers including an interesting one. The document is written about future of outsourcing ‘Outsourcing 2.0′ but in a slightly different context. Then I discovered that the term ‘Outsourcing 2.0′ is already catching attention since few days. Different people use it in different contexts. (These days you attach ’2.0′ to your own name, just to receive a fat salary increment. Isn’t this funny and interesting?). After digging further, I found a very recent study about the term, right from its definition, context and possible evolution. The tag-line says “…and what it means to you!”. The scope of ‘you’ is different for different individuals – from ‘me’ to ‘you’ to ‘he’ to ‘they’ via ‘us’. Let’s see what, why, who, how and when.
Rumours are becoming predictions and predictions becoming history. We have seen that earlier and we would see that again and again. We have seen that outsourcing indeed got boost after recovery from ‘DotCom Bubble’. However DotCom bubble almost brought end of permian for many DotCom companies. Those who survived (such as Amazon, Yahoo!, Google) became digisaurs. The shockwaves of NASDAQ turmoil reached Indian shores little later, but gave a deep cut to Indian IT companies that were busy solving Y2K and other similar problems. It resulted in layoffs, delayed offerings to prospective employees, etc for some of the IT companies. It was difficult time for engineering graduates passed during that time. Now there are already enough links appearing in results of typical search query for phrase ‘Bubble 2.0‘. What does it mean this time for Indian IT Companies? If we assume that US will land in recession by Q2FY09, then Indian IT companies will start feeling its heat around same time. Unlike earlier recession (which was mainly restricted to US shores), the subprime crisis of the day is a world-wide phenomenon including US, Europe and Japan.
Whenever a company faces financial crisis, there are several techniques to get out of the crisis – Spend management – by cutting down jobs and expenses as common ways. However very few take a different path – Outsourcing/OEMship. There were at least two ways – Outsourcing to existing companies or spin-offs. Bingo!
Outsourcing 1.0 is said to be about saving money. After liberalization, Indian currency was chosen to be weakened against dollar. This gave Indian IT companies a chance to showcase their capabilities as low-cost sustainable-quality labour to receive outsourcing contracts, especially for low-end technology jobs. Initially Indian workers used to work on overseas/on-site assignments. Over a period, IT companies created enough credibility and presented another model ‘Offshore Outsourcing‘ that was more profitable than on-site model. It was a win-win situation for outsourcing companies and outsourced companies. From 1991 these outsourced companies posted double-digit Q-to-Q organic growth for 10+ years, with exception of few years during dot-com recession.
Outsourcing 2.0 is, popularly, attributed to rise of Web 2.0. The earlier mentioned study says that Outsourcing 2.0 is about communication, collaboration and knowledge sharing. These are important drivers for information technology in general. However I think Outsourcing 2.0 is not exactly that way. I discussed in a previous post (on my another blog) about Web (its past, present and interpolated future). Web 2.0, as I believe, is about user-contributed contents (Wikipedia, blogs, etc), rich internet applications (RIA) and mash-ups. Moreover, Web 2.0 is related to technological innovations whereas Outsourcing 2.0 is a set of process innovations. Thus Outsourcing 2.0 has to be described in terms of processes – The way things are handled in outsourcing. Since need is the mother of invention, there has to be a need for Outsourcing 2.0 as well. Oh yes, there are many of them.
There are at least two important reasons despite many others, why this innovation would happen – The Rupee Appreciation and The Global Economic Turmoil because of Subprime Crisis. A year back, the dollar was trading at approximately 45 rupees. Now it is easily available at sub-forty rupees, which means appreciation of 12.5 percent. This is less of a problem for outsourcing company, but for outsourced company. Translation of received amount, from dollars to rupees, would be a thinner text than earlier. If the industry was operating at 25-30 percent margin a year back, the net hit is around 10 percent. IT shares are trading at 52-week low on Bombay and National stock exchanges, telling the story loudly. IT companies are no more enjoying the PE ratio of value 30+. This is true for any other export-oriented business being run on this globe. However this rupee appreciation was anticipated by experts, as (IT) companies had taken preventive measures using currency-related instruments as well increasing exposure to non-US economies. Some are making jobs cheaper, by moving locations such as Latin America as well as by recruiting science bachelors.
The second important reason is Subprime crisis. The organizations facing subprime crisis would start applying their spend management fundae, hence cutting their expenses on IT management, at least in short term. This might result in business loss for Indian IT companies. Difficult time would be for an IT company with 1000 employees, to get 500 man-years of work, for example. At what cost would such situations be dealt with? Jobs? If not, then companies might want to retain talent and venture into product-development and research. I guess one can’t do research from next dawn, after spending years in management, mainly because of cultural built-up. And the problem is not that simple…
Let me silently add one more reason, at the end. The third reason is Productivity. Since first two reasons received more emphasis because of contextual significance, the third reason, since long time, has been home-stayed: Productivity. A survey report by a leading IT company says this fact, which is more or less true across industry. You would hardly enter a carpenter shop if the carpentering industry is suffering of 62 percent failure, wouldn’t you?
In mid-term, IT outsourcing to India is seen to be increased in multiple folds, to save more money. However, this time US companies would outsource more ‘critical’ pieces of their software system. It would demand more assurance of quality. Business models and operations models need to be re-calibrated for such kinds of systems. Pricing models such as ‘Pay-per-use‘ and ‘Success-based‘ pricing.
Outsourcing 2.0 should address all these three problems. So what are those challenges an Indian IT services company has to face?
The challenges can be quickly summarized below (need not be in order of their importance) -
- Profit margins
- Success rate (success per project per unit of time)
- Productivity (contributions per employee per project per unit of time)
- Direct value for customer (high assurance systems)
- End value to customer (value-based services)
- Better solutions (innovations)
- Differential status (pool of innovations)
- Agility (self-transforming enterprise)
To be concluded…